There was a room.
Dim. Sterile. Humming with analogue equipment.

.

It’s the early 1970s.
The dawn of the digital age is flickering at the edge of consciousness, but here, the world is still wired by hand. Switches. Dials. Cables.

.
And a man named Dr. Robert Heath.

.

Heath isn’t a madman. Not officially.
He’s a psychiatrist. A neurologist. A pioneer in deep brain stimulation.
But his obsession has drifted into a darker current: the idea that pleasure, emotion, and identity can all be reprogrammed with electricity.

.

And then there’s the subject. Known only as B-19.

.

Young. Isolated. Diagnosed with schizophrenia. Marked by the medical establishment for something else, too: homosexuality, still considered a mental illness at the time.

.

An easy target.
A disposable outlier.
A man society wouldn’t miss.

.

They drill into his skull.
They thread electrodes deep into the septal region — one of the brain’s most potent pleasure centers.

.

And then they give him the button.

.

He’s told to press it when he feels ready.

.

The first time, his body stirs — a warm pulse, like something just below arousal, rising without origin. Not imagined. Not earned. Just... delivered.

.

He presses it again.

.

The second time is stronger.
The third — undeniable.

.

No images. No friction. Just electricity. Pure, untethered stimulation sent straight to the core of his reward circuitry.

.

It’s not long before he stops waiting between presses.
Then he stops responding to anything else.

.

Food? No.
Water? Unimportant.
Sleep? Irrelevant.

.

He presses the button over 1,500 times in a single session.
Begging them not to stop.
Not to take it away.

.

But they do.

.

Because even they can tell:
Whatever this is, it’s too much.

.

The experiment is shut down.
The wires removed.
The man — B-19 — disappears from the public record.

.

The official report doesn’t read like a horror story.
It reads like data.

.

Clinical. Measured. Detached.

.

Dr. Heath wrote that B-19 experienced “intense pleasure” from the stimulation and described it as being “better than sex.”

.
He noted that the subject became “completely fixated on the self-stimulation.”

.
So much so, that he refused to eat, drink, or sleep during the session, continuing to press the button over and over until researchers forcibly disconnected the system.

.

The conclusion?

.

“The subject derived considerable pleasure from self-stimulation.”

.

That was the takeaway.
Not a warning. Not an ethical red flag.
Just confirmation that the experiment worked — the button did what it was supposed to.

.

And B-19?
He wasn’t treated. He was used.

.

This wasn’t just about pleasure—it was a misguided attempt to “correct” sexuality. What we now recognize as abuse was then disguised as research. And the subject, like so many, was chosen not because he was ready—but because he was vulnerable. And Heath - the “Psychiatrist” involved should have been banned from practicing medicine.

.

Of course, at BatorLabs, we’re not in the business of implanting electrodes into anyone’s skull.

.

We’re not here to recreate unethical experiments for any reason.

.

But we are in the business of:

.

Helping you take control of your own pleasure.

.

Not through force.
Not through hijacking your brain or overindulgence.
But through understanding. Through Bio-chemistry. Through choice.

.

We believe arousal isn’t just something that happens to you.
It’s something you can work with.
Shape.
Direct.
Refine.

.

And while B-19’s story is a cautionary tale about what happens when pleasure becomes automatic, externalized, and unconscious, we’re taking the opposite approach.

.

Here, we use simpler tools.

.

One of the core ways we introduce men to this work is through our foundational formulas—designed not to hijack your reward system, but to support it.

.

Reference: (Trigger Warning) https://timalderman.com/2020/03/03/gay-history-the-bizarre-gay-cure-experiment-that-were-written-out-of-scientific-history/